Eternal Image Inc (fka ETNLQ)

[cougar12]

To follow up on your family peer pressure angle...here is some DD I posted a while back.

The trend towards "pre-planning" a funeral is another critical trend for EI.

"Surveys commissioned by the National Funeral Directors Association in recent years indicate a trend you have probably noticed in your own course of business: more and more Americans are preplanning their funerals.

A 2004 poll conducted by Harris Interactive® for NFDA indicated that 57 percent of adults said they have preplanned or intend to pre-plan their own funeral."

Pretty sure my mother or wife wouldn't choose a Redskin's Urn for me, so I will need to pre-plan.