Apple Inc (AAPL)

[fmikehugo]

12:27 AAPL LoopRumors discusses this morning's Piper Jaffray note on Apple TV (89.72 +0.15)

LoopRumors reports PiperJaffray senior analyst Gene Munster believes that the Apple TV media center has a lead of 10 times that of its competitors. There are 110 mln active iTunes users compared to just 12 mln active media center users. The possibility that it will play games and benefit from some of Leopard's 'Top Secret' features both contribute to its unforeseen success.

"We estimate the digital living room market in calendar year 2008 will be $4.7 billion, and we believe the Street is looking for $1.2 billion in Apple TV revenue in calendar year 2008," Munster said. "We are currently modeling for Apple to sell 2 million Apple TV units in calendar year 2007.

For every 500,000 additional units Apple sells, it adds $0.02 to our calendar year 2007 earnings-per-share estimate." Munster is currently modeling for Apple to sell 2 mln Apple TV units in calendar year '07. "For every 500k additional units Apple sells, it adds .02 cents to our CY07 EPS estimates."