I too find it amazing that so much mainstream media has picked up on this.Alot of times a Co. will get some coverage on a talk radio such as Traders Nation, but I'm hard pressed to recall such coverage as Paul Harvey, CNBC, etc.With that being said though, how many people actually took down the name of the Co. and ran to their phones to call and place their order,went to their computer sat down and bought a million shares of stock. Just thinking out loud, as always the tale will be told at the end of the day.Best to all.