I live in Columbus Ohio and I can tell you this state bleeds scarlett and gray. If they could land a deal with the NCAA and market some of the major football schools like OSU, Michigan, Notre Dame, Texas, Alabama, Nebraska, USC, etc... and basketball with, Duke, N. Carolina, Kansas, etc... it literally would be frightening as to where this stock could end up. There are far more loyal fans of college sports than there are of pro sports, and look what a few (8) baseball teams has materialized into.
Are toghest decision as stockholders would be "where do we dock all the yachts!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!