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Re: bax post# 43702

Thursday, 03/15/2007 10:20:29 AM

Thursday, March 15, 2007 10:20:29 AM

Post# of 202893
If you follow the timelines of their previous PRs, it points to the following:

1) Shipment/Availability of MLB urns to coincide with opening day. More tv and media exposure will put even more eyes on this company and stock.

2) Full Page ad in Pet Age magazine hit earlier this month for AKC urns. Targeted 25k pet retailers, managers, etc. I'm guessing a 1-2% response to the ad for more information and from that number, several orders placed.

3) POSSIBILITY of completed audited financials. Auditor has been diligently working on them for the last 3-4 months, could be finished any day. Jim Parliament stated to you, to me, to all of us on the conference call that the estimated completion date was end of 1st Q (3/31)

4) Readers Digest article. This type of exposure could persuade a distributor in CA or TX to get on board. Those are the two main states remaining and cover 50M plus people.

5) Full Page ad in Dog Fancy magazine hit this month. Pet owners will contact pet retailers who who were just exposed to the Pet Age ad--push pull marketing.

6) Marketing blitz to the Catholic community begins end of March. Could this result in strong demand for Vatican line across the country and create another buzz???


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