edited (Bo, I guess this is for you too)
Thanks for answering. I hate to sound cliché, but the tracks have to be laid before the train can go anywhere. Every deal that is done, no matter how small, is part of an effort to blaze a trail. Here is a posit for you. How many of the various deals that have been done on a one time (promotional or not) basis have been classified as total failures by the press, tech rags, etc? None.
So you see, this machine must be built from the ground up. It has taken a long time for the technology to solidify and longer for the vehicle to be readily available for use. The phones that were tested when the idea worked with SMS were archaic compared to what the base model is today. Besides, SMS would have cost the consumer money and while it would have been functional, it would have ultimately been a novelty.
All phones manufactured today have GPS chips installed whereas phones manufactured before Jan 1 of 2006 did not. There are many pieces to this puzzle that must be in place before the technology is going to fly. The infrastructure is only part of it. Think about this for a minute. Even if all of the handset manufacturers decided to imbed Qode on all of their handsets tomorrow, what would people go out and click on? There are two halves to this technology and widespread acceptance isn't going to happen until people like R. Murdoch and the likes start publishing codes in their media publications and one must ask oneself even if they did what would be the end to the means?
Little projects like One Water and Mexican Sporting events are litmus tests for the advertisers to determine the cost vs. benefits of such undertakings. OK, it seems like the world is dragging its feet but it takes time to create markets and demand will determine the supply. There are new products cropping up every day and the words "on demand" just weren't in our vocabularies this time last year. As we evolve to a mobile "on demand" world, the content will follow us. Marketing people know this and so do the product manufacturers. You should be glad that the test market phase is underway. It is a real show of progress.
The previous post from Dleth01 stated that only 4 people responded to the mobile ticketing idea. That, believe it or not, is progress. The system is being tested, tweaked, and solidified. When that happens, there will be a rollout of products. At least we are past the dreaming and cogitating phase and into testing.
Are we going to run out of money? I don't know. I hope not. Is Cornell going to pull the plug? Again, I don't know, but I have to think on a bigger picture level for a second and say to myself... If I am Cornell and I see all of the end-roads that Neomedia has laid down, would it be prudent for me to auction off the IP to someone who might pay good money for it or would it behoove me to hold on to it until the company carrying it proves to me that they are no longer a viable option in the race. If my ROI potential was billions, I would wait until all avenues had been exhausted before I pulled the plug. Now, I don't know any of those folks at Cornell personally but I have to imagine there is an MBA or 2 in there that know how to identify and project potential market saturation and time to maturation in those markets. They create business models using a number of factors, some of which I mentioned earlier. Coincide that with test markets all over the world showing positive reactions to to initial exposure and I would say that all of this "worthless" DD that these posters have been doing is not only pertinent but critical when it comes to understanding just exactly what the state of our train is. Would you not agree? I consider you a basher about as much as you should consider me a pumper. There is always room for constructive criticism. Empty criticism, on the other hand, sounds a whole lot like complaining to me. Keep up the good work all who contribute (a whole lot more, I might add) than I do and GLTA. IMO,
J
