Mutual Funds Want Your Kids
By Rob Wherry
Companies Featured in This Article: Charles Schwab, Standard & Poor's Depositary Receipts, Chipotle Mexican Grill, McDonald's, Google, Mattel, Coca-Cola, Hershey
The mutual-fund industry is launching programs and specialized products designed to entice people in their 20s -- and even younger -- to invest.
The pickings, it would seem, are ripe. Many of today's college graduates are swimming in student loans and credit-card debt. And they typically aren't schooled in how to pick a mutual fund, let alone weed through the choices in their 401(k) plans.
"Most young people just don't get it," says Andi Kang, a Huntington Beach, Calif., financial planner who occasionally waives her fees for 20-somethings just starting out on the path toward retirement. While she is hoping ...
