January 17th - "We are pleased to announce that production of the urns has already begun and that shipment will begin on or about March 1," said Donna Shatter, vice president of operations for Eternal Image. "Our production and design team worked overtime to make this early launch possible because pre-orders through the AKC and Cherrybrook have been strong and interest in the product has been high."
February 8th - FARMINGTON HILLS, Mich.--(BUSINESS WIRE)--Eternal Image, Inc. (OTC:ETIM.PK - News), a public company engaged in the design, manufacturing and marketing of licensed image caskets and urns, today announced that it plans to ship 1,000 American Kennel Club(TM) (AKC) pet urns in the first 100 days of availability. Distribution begins March 15.
March 9th - The company’s other three original product lines
include Major League Baseball™ (with eight urns available this month and the first eight caskets available this summer) and the Vatican Library Collection™ (launched in January ’07 with one urn and another coming this summer.) The fourth license includes pet urns with American Kennel Club™ (shipping in the second quarter.) Since announcing its initial product lines, the company has added the Cat Fanciers’ Association (with urns available later this year.)
All I want to know is what happened from January 17th to last week?
If they aren't willing to PR negative developments, then they shouldn't be sending out PR's about "upping production, working overtime to get these out by March 1st"
That's all I'm saying. All the Fluff PR with no negative PRs (when their clearly wsas a problem) is just becoming a yellow flag.
