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BREAKTHROUGH MARKETING AGREEMENT ANNOUNCED BY MLS
Vancouver-based Mobile Lottery Solutions (TSX-V: MLS) today announced a major marketing agreement which gives MLS top level access to a number of international marketing organizations and a group of highly experienced and recognized marketing and media professionals.

The marketing group, Inception Ventures Inc., specializes in the creation, development and marketing of new media content, products and services that are designed to leverage the MLS patent and platform, so as to enhance and expand traditional corporate and brand marketing efforts.

Frank Palmer, Chairman & CEO of DDB Canada, who is also Chairman of Inception, stated, "We believe that MLS offers a unique new media product and delivery package, supported by a very strong U.S. patent, (Canadian patent pending), which targeted North American brands will find very attractive."

Individual members of the Inception group, in association with DDB Worldwide, Zygo Strategies and Insight Sports, are experienced professionals in their respective fields and offer proven expertise in the areas of marketing, advertising and communications. Brief Inception member backgrounds are included with this release.

In announcing the agreement, MLS Chairman & CEO Bill McKay, said, "Our marketing agreement with Inception Ventures is a very significant advance in this young company's growth. It affords MLS a direct connection to the imagination, creativity and top level access that the Inception members can deliver. The relationship really enhances, in a major way, our MLS team and our powerful U.S. patent. We're just delighted and look forward to our first major sales contract in the very near future."

Inception Ventures group members include:

Frank Palmer is Chairman & CEO of DDB Canada and widely regarded as the one of the icons of Canadian advertising. He has been active in the industry for the past 35 years, originally as the founder and CEO of Palmer Jarvis and over the past decade following P-J's merger with DDB Worldwide. His vision and commitment to creative advertising have contributed significantly to the consistent recognition of DDB as Canada's top marketing communications agency network as evidenced by its being named Agency of the Year more times than any other agency in the country.

He is active in the development of future DDB business opportunities with existing and new clients and oversees the agency's overall direction and creative culture. He is also active with a number of national industry organizations and associations.

Kevin Albrecht is President & CEO of Insight Sports Ltd., creators and distributors of sports and entertainment content across multiple platforms, including broadcast television, DVD, on-line, mobile, in-arena and video on-demand. He recently completed a 16 year career at IMG, most recently as Head of Global Business Development and a member of IMG's new media team.

Named by the Globe & Mail as one of Canada's top 3 most influential people in sports, he has managed the careers of superstar athletes such as Wayne Gretzky, Mike Weir and Kurt Browning, and developed event properties such as Stars On Ice and golf's Skins Game into powerful sports brands. He is a founding board member of Right To Play and is also on the Executive Committee of the FIFA World Youth Championships to be held in Canada in 2007.

Steve Clark is President of Clark Group Inc. and has over 35 years experience with a number of leading international developers and marketers of commercial entertainment products and services. Before starting Clark Group in 1995, he worked for United Airlines, Economic Research Associates and the Walt Disney Company. He was a founding partner of Management Resources, a management and marketing organization whose clients, over 15 years, included two Olympic Games, three World Expositions and several hundred corporations including Time Warner, Disney, Universal Studios, Harrah's, IGT, General Motors, Hilton Hotel Corp. and numerous entrepreneurs.

lark Group is California based and serves a select client base dedicated to expanding and marketing their branded products and services domestically and internationally.

Hugh Ruthven is President of Zygo Strategies. He has spent the past 20 years in senior management roles with DDB Canada and McDonalds, working initially the account side with DDB and then becoming Advertising Manager and Director of Marketing for McDonalds. Rejoining the agency, he was appointed Executive Vice president & Managing Director of DDB during a period in which DDB was recognized as Canada's most creative agency for six consecutive years.

Zygo Strategies is focused on seeking out and developing unique business and new media opportunities for DDB and its parent, Omnicom Group of New York. Zygo is involved in the recognition, development, coaching, brand identity and packaging of intellectual properties, leveraging the DDB worldwide creative resources and contact network.

Robin Lecky is Managing Partner of Inception Ventures. He is a marketing, media and communications specialist with extensive experience in the production and event industries in North America and abroad. Over the past three decades he has served as Executive Producer of major film and live entertainment productions for four World Expositions, an Olympic Games, a number of renowned public institutions, including the American Museum of Natural History and the Smithsonian Institution, plus numerous internationally recognized themed attractions, events and corporations.

His background also includes senior management and creative positions in the advertising industry in the US and Canada and in the media industry as a Contributing Editor of Canadian Business Magazine. He was also a founding Director of City TV, Vancouver.

Aaron Fader is President of Inception Ventures and a skilled business entrepreneur, manager and administrator. He has directed the successful start-up and growth of a number of companies and has served as an officer and director of both private and public corporations and has held senior executive positions in a number of successful business ventures, two of which he created and operated. As well, he successfully negotiated and completed the sale of one company to a major US manufacturer.

He has well developed and proven skills in all areas of corporate management and administration and has been actively involved in new product design, manufacturing and marketing. He also has broad experience in the fields of product patents, intellectual property issues and IP licensing.

About MLS:

Mobile Lottery Solutions is a leading new media applications developer that markets patent-protected gaming solutions to regulated lotteries, consumer brands, gaming operators and sports and entertainment organizations throughout North America.

Respectfully submitted on behalf of the Company,

Wm R. McKay, P.Eng.
________________________________
Chairman of the Board & CEO

For further information contact:
Catherine Milaire
Mobile Lottery Solutions Inc.
683 Millbank Road, Vancouver BC V5Z 4B7 Canada

Phone: [phone]
Fax: [phone]

Email: [e-mail]
Website: http://www.mobilelottery.com

For further information contact:
Jason Sharla
Insight Financial Marketing Network
Suite 333 - 555 6th Street,
New Westminister, BC V3L 5H1 Canada

Tel [phone]
Fax [phone]

E-mail: [e-mail]
Website: http://insightfmn.com