Sunday, March 11, 2007 5:51:51 AM
Jimmi Rembiszewski, Director, Marketing
Jimmi joined the Group as a Marketing Director and as a Territorial Director in 1991, having held various senior marketing and business appointments in Procter & Gamble and Jacobs Suchard. He has been a member of the Management Board since 1996.
"We aim to satisfy adult consumers' demands better and more profitably than our competitors. We also fully acknowledge that our product has health risks, so it requires restrictions on how it is marketed. Looking ahead, we can envisage tobacco marketing being based substantially on one-to-one permission marketing; to adult smokers, with less reliance on channels such as mass media."
http://www.bat.com/
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