Everytime I think of an urn style, I need to consider the business aspect of supply and demand matched against tooling and other costs in order to move forward on any one idea...it must make sense in a market perspective, otherwise its a set up for failure. Hence MLB, Vatican, AKC and Precious Moments are repetitive markets which creates stability in the company. The model for this business must contain this aspect as a rule for determing qualifications for entry into EI.
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