Perhaps the emphasis on the football during the segment was a marketing technique in the sales process. (Bait) on a larger level.
I'm in Marketing and advertising, it would seem logical to "cross sell". They need all the amo they can get in order to get the attention of the NFL. If it makes sense to the NFL or if from within the organization they can develope a demand then perhaps the commissioner of the NFL will look at it and so on.
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