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Thursday, 03/08/2007 2:09:53 PM

Thursday, March 08, 2007 2:09:53 PM

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TPDI - True Product ID Beijing Signs (US) $100 Million Agreement to Protect Artwork for 5 Million-Member China Painting & Calligraphy Organization
Thursday March 8, 2:00 pm ET


BEIJING & PHILADELPHIA--(BUSINESS WIRE)--True Product ID, Inc. (TPID) (OTCBB:TPDI - News) announced today that its Chinese joint venture affiliate, True Product ID Technology (Beijing) Limited, has signed a groundbreaking agreement with the China Painting & Calligraphy Organization (the "Organization"), a Chinese national organization of artists composed of approximately 5 million dues-paying members.




To safeguard China's rich cultural heritage, the Chinese Ministry of Culture has decreed that each member artist must obtain their own unique identification/authentication tag and apply it to every piece of artwork the artist produces during his or her career. The Ministry's decree is part of the Chinese Government's efforts to implement its Law on the Protection of Intangible Cultural Heritage and is part of the Chinese Government's initiative to maintain a comprehensive inventory of China's artwork and other cultural relics. The Organization has chosen TPID's anti-counterfeiting technology (now registered with the Chinese National Industrial and Commercial Bureau) as the exclusive intellectual property protection tool for its members.

The exclusive sales agreement term is 5 years. Under this agreement, the Organization is required to make minimum sales in the amount of approximately (US) $100 million over the next 5 years. Additionally, there will also be minimum quarterly and annual sales requirements for the Organization. TPID anticipates the fulfillment of this agreement will begin in April 2007. This guaranteed amount is based only on approximately 1% of the Organization's 5 million membership, who will pay a fee to use TPID's proprietary nationally registered technology. The total agreement amount could increase as more members utilize TPID's technology. For more information and pictures of the contract signing ceremony, go to http://www.trueproductid.com/.

Richard Bendis, TPID's US CEO, and Mr. Li Ning, President, of TPID Technology Beijing Limited, commented, "With a culture and heritage over 5,000 years old, China maintains many of the world's greatest cultural artwork, relics, and artifacts. We humbly and respectfully thank the Chinese for the honor and privilege of being part of their laws and initiatives to safeguard China's grand cultural heritage."

For additional information related to the factual basis of China's Government and Ministry's laws and their efforts to safeguard cultural heritage, see: http://www.china.org.cn/e-news/news060525-3.htm

About True Product ID

True Product ID produces integrators for anti-counterfeiting and security surveillance applications and is a provider of integrated tracking devices. The Company delivers turnkey solutions for governments, armed forces, and industry, through its own proprietary technology and through aggregating the technology, products, and services of third parties via licensing agreements and or joint ventures. For more information go to: http://www.tpid.net for TPID US / http://www.trueproductid.com/ for TPID Beijing.

SAFE HARBOR STATEMENT: This news release contains "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that our products may not achieve customer acceptance or perform as intended, that we may be unable to obtain necessary financing to continue operations and development, and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements.



Contact:
True Product ID, Inc. (TPID)
Richard Bendis, 215-496-8102
rbendis@tpid.net

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Source: True Product ID, Inc. (TPID)



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