Straight Up Brands (fka STRU)

[Mr. Zen]

Straight Up Brands Hires National Sales Manager
Mar 8, 2007 10:12:00 AM
NEW YORK, NY -- (MARKET WIRE) -- 03/08/07 -- Straight Up Brands, Inc. (PINKSHEETS: STRU) (the "Company") http://www.straightupbrands.com/, an emerging developer and international marketer of premium branded wines and spirits headquartered in New York, has announced the hiring of Philip J. Paonessa as National Sales Manager.

Phil Paonessa has over 25 years of experience in the sales and marketing of beverages with the global corporations PepsiCo Wines & Spirits International, San Pellegrino USA/Nestle Waters of America and Allied Domecq among others. He has managed businesses throughout the US, Canada and the Caribbean. Phil has taken several brands to a national level with his industry training and was the original driving force behind developing non-alcoholic beverage divisions within wine and spirits distributorships throughout the US. His experience in opening new markets and territories for branded products and gaining brand authorization and presence in high-end distributions chains reflects a broad and energetic industry intelligence, network and expertise.

"We are excited and to have Phil Paonessa join Straight Up. He will be responsible for strengthening and expanding our distribution network, and will place our newly acquired products, Sizzurp and Lucky Nites, into this distribution network with the objective of delivering additional future growth and building brand value. The results he has achieved in the wine and spirits business and the level of professionalism he brings to the Company are significant additions that I expect will produce immediate sales results as well as longer term strategic value as Straight Up develops additional products and expands into more international markets," added David McCallen, CEO of Straight Up.

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About Straight Up Brands, Inc.

Straight Up Brands, Inc. develops, produces, and markets branded wine and alcoholic beverages through collaborations with artists, DJs and other influential celebrities. The Company's premium branded products are within three growing categories of the spirits industry: wine, vodka and liqueurs/cordials. The Company's first product brought to market is Bracco Wine; with the acquisition of Rappin Brands, it now has Sizzurp in distribution and it will begin the distribution of Lucky Nites with Lil Flip in selected markets in the first quarter of 2007. Future products include Foxy Brown's sparkling wine, Storm Vodka with DJ Clue, MoMo Mojito with Ja Rule, and a Coconut Rum. The Company anticipates adding to these product lines with additional celebrity endorsements throughout 2007. Leveraging the marketing power of artists combined with the current growth and solid profit margins in the spirits industry, the Company is well positioned for strong revenue growth, earnings and success.

FORWARD-LOOKING STATEMENTS

Statements about Straight Up Brands, Inc.'s expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as the term is defined in the Private Litigation Reform Act of 1995. Straight Up's actual results could differ materially from expected results. Straight Up undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this press release; Straight Up will appropriately inform the public.

Contact:
Investment Banker:
Paul Gozzo
President/CEO
PMG Capital
888-747-5397

Investor Relations Contact:
Gerald Kieft
Ryan Audin
Wall Street Resources, Inc.
2646 SW Mapp Road, Suite 303
Palm City, Florida 34990
772-219-7525
http://www.wallstreetresources.net

Straight Up Brands, Inc.
David McCallen
CEO
888-890-8909