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Wednesday, 03/07/2007 9:59:43 AM

Wednesday, March 07, 2007 9:59:43 AM

Post# of 1092
Advanced Technetix Management Outlines Refined Market Focus
Wednesday March 7, 9:30 am ET


ALBUQUERQUE, N.M.--(BUSINESS WIRE)--Advanced Technetix, Inc. (Pink Sheets:AVXN - News) today released detailed commentary by its senior management regarding the Company's focus on and prospective position within the IPTV and data security solutions industries. The commentary was released in conjunction with the Company's aggressive-and-targeted public relations and advertising programs whereby Advanced Technetix is coordinating worldwide presentations with major prospective customers.
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Rich Lauer, Advanced Technetix's Vice President of Sales & Marketing, commented, "As the IPTV market continues to evolve, we have further refined our technology development and overall strategic focus on those areas where our competitive strengths are greatest. As a supplier of highly engineered custom solutions, we are experiencing strong customer demand in the Multiple Dwelling Unit (MDU) segment of the IPTV industry. These specialized service providers install triple- and quadruple-play systems as well as provide content for large residential projects and commercial enterprises such as hotels and hospitals. Our ability to deploy high value technology products, while custom configuring specialized systems for the individual MDU operators is playing very well in this large and rapidly expanding market segment."

Lauer continued, "Industry-leading video and audio security, coupled with digital rights management technology, is a major component of our IPTV value proposition. This same technology is now being applied to traditional computer data security applications. The patent-pending USB hardware-based encryption/decryption capabilities like those embedded in our AccessKey Vault(TM) device are now being marketed to select organizations in the private and public sectors. The AccessKey Vault(TM) is a low cost and extremely easy-to-use device that addresses the growing consumer sensitivity and mounting government regulation of the security issues particularly associated within sectors such as health care and finance. Our specialized initiatives in government and the public sector are also gaining acceptance."

George Stevens, Advanced Technetix's CEO, admitted, "We are very pleased with the enthusiastic acceptance our products and technologies have received so far from an array of potential 'high volume' customers. In the coming months, we expect to be in a position to announce bookings of significant initial contracts for these and certain other Advanced Technetix products."

About Advanced Technetix, Inc.

Advanced Technetix is a developer of cutting-edge technologies and best-of-breed products tailored to address the market opportunities created by the explosive growth of digital communications, entertainment-related services and specific consumer electronics platforms.

Advanced Technetix's AccessKey(TM) products, powered by the Company's patented technology, provide complete access to the coveted "Triple Play" (voice, video and data) and "Quadruple Play" (voice, video, data and wireless) offerings of cable, telecom, satellite and broadband service providers. The Company's AccessKey Home(TM) and portable flash drive-sized AccessKey PC(TM) allow subscribers to "channel surf" streaming "HD Quality" television content (IPTV), navigate the internet, watch Video on Demand (VOD) offerings, play video or internet-based games, listen to music, make phone calls (VoIP), video conference, run a full array of computing applications, securely store data and more, all from a single device and service provider network.

Forward-Looking Statements

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Advanced Technetix, Inc. and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.



Contact:
Advanced Technetix, Inc.
Bruce Palmer, 310-734-4254, x105
www.advancedtechnetix.com

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Source: Advanced Technetix, Inc.

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