T M M Inc (TMMI)

[tmmi-newbie]

how are the raffels in Brazil marketed? is television a viable area for such marketing

It's important to understand that the marketing of raffles in Brazil is evolving, especially with the recent regulatory changes in the gaming market. Here's a breakdown of how it's being approached:

Key Marketing Aspects:

Digital Platforms:
Social media platforms like Facebook, Instagram, WhatsApp, and Telegram are heavily utilized. These platforms allow for targeted advertising and direct engagement with potential participants.
Online advertising through search engines (Google, Bing) is also a significant component.
The online gaming market in Brazil is large and growing, so a strong online presence is essential.

Emphasis on Bonuses and Promotions:

Brazilian consumers respond well to attractive bonuses and promotions. Therefore, marketing strategies often highlight these incentives.

Localization:

Successful marketing campaigns use Brazilian Portuguese and incorporate culturally relevant elements, such as local symbols and imagery.

Understanding local preferences and superstitions is also important.

Regulatory Compliance:

With the recent regulation of the Brazilian gaming market in 2025, marketing efforts must adhere to strict legal guidelines. This includes transparency and responsible advertising.

Charitable Sponsorships:

It is seen that some raffles are being operated with charitable sponsorships. This is a way to add legitimacy, and a good cause to the raffles.

Emerging Technologies:
The use of AI within the gaming market is also a growing trend. This will likely have a large impact on how raffles are marketed in the future.

Television as a Viable Area:

While digital marketing is dominant, television can still play a role, particularly for reaching a broader audience.
However, due to regulatory considerations and the increasing shift towards online consumption, television advertising would need to be carefully executed.
Television could be very viable for building brand recognition, and adding general legitimacy to a raffle.
It is likely that digital marketing will be the main focus of marketing efforts.

In summary, the marketing of raffles in Brazil is a dynamic field that blends digital strategies with cultural sensitivity and regulatory compliance. Television remains a potential avenue, but online platforms are currently the primary focus.