Apple Inc (AAPL)

[clearsailing]

Final Cut EXTREME? "Avid to face competition from Apple product?"

http://www.bizjournals.com/boston/stories/2007/02/26/daily49.html?from_rss=1

Apple, the computer maker based in Cupertino, Calif., is reportedly gearing up to take on Avid, which is based in Tewksbury, Mass., in the professional video editing system market. Apple already makes lower-end video editing tools.


According to PC Magazine's Web site, Apple is working on a new version of its video editing software called Final Cut Extreme, which will ship later this year with a price of $10,000 to $30,000.

"With such a solution, Apple is gearing up to take on main rival Avid in the realm of high-end video editing systems," the magazine reported.

Avid (Nasdaq: AVID), founded 20 years ago, has nearly 3,000 employees.