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APTD .126 - ADRL, AlphaTrade Announce Multi-Year Partnership
AlphaTrade.com (OTCBB: APTD) and the Flowmaster American Drag Racing League (ADRL) announced today a three-year, multi-faceted agreement that will give AlphaTrade the title-rights sponsorship for a number of prominent ADRL programs.

AlphaTrade will become the title sponsor for the season-long points program and the year-end championship eliminators, now called the AlphaTrade Battle for the Belts, the traditional season-ending event in Texas, now called the AlphaTrade ADRL World Finals, and the newly established AlphaTrade All-Stars program. This new program has been designed exclusively for this partnership and will involve engaging the fans through a variety of text message promotions. The fans will be texting to determine the first AlphaTrade ADRL All-Star teams in each of the organization's professional categories.

"We are thrilled with this exciting opportunity," says Penny Perfect, AlphaTrade's CEO. "The ADRL is on the cutting edge of drag racing. They are breaking new ground and literally creating an entirely new drag racing venue. The ADRL are innovators and trend-setters and we wanted to be part of their tremendous growth potential. This is a perfect match - AlphaTrade has a mandate to put the fun back into the financial world. We want to turn 'making money in the stock market' into a sport where people are excited and thrilled about their investments."

"AlphaTrade has exploded into the sports arenas and has partnered with dynamic companies such as the New York Mets, Professional Bull Riders, Kenny Bernstein and now the ADRL," continues Ms. Perfect. "AlphaTrade's philosophy is simple - everyone needs to learn how to manage their money so lets take the mystery out of it and make it fun. Sporting events are the perfect venue for our company and we believe our affiliation with the ADRL will be a springboard for some major advancements with AlphaTrade business growth."

Today's announcement comes as the ADRL prepares to open its third thrilling season of competition at the RacingJunk.com Dragpalooza III event at the Houston Motorsports Park. Beginning with Friday's first round of qualifying, in Pro-Extreme, Pro Nitrous and Extreme 10.5, drivers will now start earning points toward qualifying for the newly branded AlphaTrade Battle for the Belts World Championship eliminators.

"I'm a firm believer that business is done between people and not companies and I knew from the first moment I met Penny and her husband Gordon Muir, co-founders of AlphaTrade, that they had an energy that was infectious and that would be a great benefit to the future growth of the ADRL," states Kenny Nowling, CEO of ADRL.

"Our fans have made it abundantly clear they are keenly interested in some form of live updating from trackside," said Nowling. "Thanks to our new association with AlphaTrade we will now be able to provide this to them and pursue other avenues to engage our fans through a variety of text promotions and unique audience participation events."

For more information on the Flowmaster ADRL, including details about Friday and Saturday's season-opener in Houston, visit www.adrl.us. For details about AlphaTrade.com and the numerous services it offers, visit www.alphatrade.com.

About the Flowmaster American Drag Racing League: Based in O'Fallon, Mo., the American Drag Racing League is the nation's premier sanctioning body for the sport of eighth-mile drag racing. The professional categories featured in the ADRL are Extreme 10.5, Pro Extreme Motorcycle, Pro Nitrous, and the quickest doorslammer class in all of drag racing: Pro Extreme. The 2007 Flowmaster ADRL series will consist of eight events run throughout the United States. For more information on the ADRL, visit www.adrl.us. For more information on Flowmaster, visit www.flowmastermufflers.com.

About AlphaTrade.com: AlphaTrade is very passionate about putting the fun back into making money. We believe investing in the stock market will be the fastest-growing sport in North America. What is more exciting than finding a company in your circle of influence or a company that sells a product you use and then making an investment that is profitable? We believe it is important when you are investing to have that personal connection - that is why we offer direct access from companies to investors through our advertising program. We have partnered with www.mets.com, www.kennybernstein.com and www.pbrnow.com to increase our exposure for new clients and to increase awareness for our advertisers and their products. Visit www.alphatrade.com.

Forward-looking statements: Except for the historical information, the matters discussed in this news release may contain forward-looking statements, including, but not limited to, factors relating to future sales. These forward-looking statements may involve a number of risks and uncertainties. Actual results may differ materially based on a number of factors, including, but not limited to, uncertainties in product demand, the impact of competitive products and pricing, changing economic conditions around the world, release and sales of new products, and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission.

AlphaTrade.com
James Chan, General Manager, 604-681-7503
[e-mail]
or
Investor Relations:
Redwood Consultants
Jens Dalsgaard, Managing Director, 415-884-0348
[e-mail]
or
ADRL
Kenny Nowling, CEO, 636-272-2375
[e-mail]