Savvy Trades and Investments

[rado]

I've tried SOWG candy. I tried the sour skittles and the regular skittles. The sour is super sour, much more sour than just the plain skittles because without the moisture it is more concentrated. So I see that as a differentiator. The texture is crunchy, so there will be those who prefer crunchy to sticky. I also tried the rainbow bites which were flavorful and not overly sour. I almost bought some crunchy bears, but they didn't look that appetizing in the bag (there is a clear window so you can see what they look like). In the 5 Belows I've been to they were almost out of the rainbow bites and sour bites, but the peach was still around. I've also seen the candy at the grocery store and at an asian supermarket and at a toy store. They have already been in some Targets, and are expanding. With their large lineup of retail partnerships in the works I believe they will have no problem selling all their planned production ramp-up through the end of the year. I haven't seen demand softening yet. I think they will handily beat the aggressive expectations they have set for themselves just like they did last quarter. I'm not sure when the freeze dried candy space will be saturated.