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Re: B0B0 post# 120422

Wednesday, 05/22/2024 8:02:05 PM

Wednesday, May 22, 2024 8:02:05 PM

Post# of 120575
the new team came in late december / early jan.
Kona sales were dismal. Product(s) good but never could get brand awareness, establish recurring sales and was focused on RC alone.

New team is rebuilding ground up. New production, adding new products etc.

i hope they don't repeat RC's errors. They need brand, marketing, sales mgr of stature / experience in top leadership position.

Liquid Death built a bil company on water and BRAND. Targeted consumers aligned with its 'vibe'.

Looks like Covert actually produces revs.
Unclear what they paid.

But as noted earlier, only need to get the motor running in a growth positive direction, get free of past legacy and present a transparent opportunity for investors.

They state working on all. If they do, then significant returns are possible.
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