Authentic Holdings Inc (AHRO)

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$AHRO Yep! Maybacks Global Entertainment

Maybacks Global Entertainment has gone through a complete overhaul as it relates to our broadcasting platform and our backend tech support. Maybacks now has 56 channels and with plans to go to 100 over the next few years by adding “affiliate broadcast stations and our own proprietary channels.

With the coming growth in our footprint comes the need to have the best broadcast platform available. Maybacks has now partnered with Wise DV https://wisedv.com/home one of the leaders in the field of broadcast technology.

Their “user-interface” ( UI ) is second to none and allows us to interface and control all 56 channels from a 34-inch desktop screen. It is the equivalent of a major broadcast studio inside an app.

Maybacks is very much in the middle of a major expansion in not only channel count but in its potential viewing audience. We are seeing that show up in the growth in ad revenue.

Maybacks will generate ad revenue in two different ways. The first is with what are known as “insert ads” and the other will be through “Vast Tags” Insert ads are advertisements that run on our scheduled TV programming or what is known as “linear television”. Linear television operates on a predetermined programming schedule, unlike “on-demand” content which the individual viewer decides to watch based on their own preferences and schedule.

We have signed a 2-year agreement with Worldlink Media, Inc., a media buying company http://www.worldlinkmedia.com/index.php to represent one of our channels “Comfy TV” on an exclusive basis. We started the advertising program with Worldlink in November of 2023 and have seen sales increase dramatically on a month-to-month basis.

We are currently tracking at the equivalent of $500,000 per annum with just one channel of our 56 channels in Comfy TV and expect to be annualizing at $1,000,000 or more by the end of 3rd quarter 2024.

Due to Comfy’s success, Worldlink has requested that we give them 4 more channels to sell to their national advertisers.” We are now in discussions with WorldLink to roll out those channels in the very near future.

Based on just the insert ad revenue Maybacks could be cash flow positive by the end June on a monthly basis.