Apple Rush Company Inc (APRU)

[grantastic]

COGS rose from 37% -> 78%. There's definitely an operations problem when your sales increase 4x and yet your margin is reduced by over 2/3rds. Economy of scale is supposed to RAISE margins.

The fins - Net loss is bad (obviously), but the jump in sales will probably catch up in the next quarter or so. This will really turn heads when that happens.

Don't get too excited too fast. These sales may stop & be retroactively erased just like in 2021.