Monday, April 15, 2024 12:01:26 PM
One thing all these beer competitions seem to have in common is that one way another, if a brewery has a good product, the competitions are designed in a way to reward as many competitors as possible, growing the overall industry. Case is point with that California state fair competition last year that had, I think, 158 categories! That means that out of the 1,000 or so microbreweries, in just one season, maybe 15% of them could be showcasing gold place winners for their particular beer in their microbrewery, and maybe another 15% got second place, meaning hundreds of microbreweries could have had a significant win.
So with a big competition, even just getting a 2nd place win from a world renown competition could significantly help drive beer sales. I'll be watching the awards just in case. One of these days a catalyst should move this stock in a big way. I'm in no hurry on this one as I think it's a long term winner regardless.
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