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Re: BirdsOfFire post# 119646

Thursday, 04/11/2024 3:14:21 PM

Thursday, April 11, 2024 3:14:21 PM

Post# of 120556
QUOTE

In 2017, Apple Rush was introduced to Peter Busch and his son Philip A. Busch, in hopes for distribution help by their company Southern Eagle Distributing (SED). After partaking in a couple meetings, SED’s executive team quickly realized that this wasn’t the typical Non-Alcohol supplier request for contract; not only was SED going to distribute Apple Rush, but have the opportunity and challenge of building a brand, while being a major shareholder of APRU. Months later, it was then that Philip reach out to a couple friends and fellow Anheuser-Busch wholesalers, Joel Champagne (Champagne Beverages) & Gentry Pelham (North Florida Sales), to see their interest on not only distributing Apple Rush, but more importantly, will they be willing to help build the brand too. The answer was YES, and just like that, Phase I of the Apple Rush ‘Dream Team’ was created.
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