Kona Gold Beverage Inc (KGKG)

[Sportsman81]

Buy the rumor, Sell the news. Happens almost daily in stocks, even in large caps.

Traders control price action. If they are ready to sell, it drops. MM's included. If KGKG, wants the market to give a higher multiple, they are going to have to have earnings, over many years, that far surpass 6 milliion, over 12 months. The market simply does not care about holding a company that does 6 million, on the top line.

The company will need to start making profits that are high enough to support the shares outstanding. Will they get there? I trust so. However, you could be looking at multiple decades. You just have to be willing to ride it out.