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Re: General Grievous post# 44431

Tuesday, 02/27/2007 8:52:32 AM

Tuesday, February 27, 2007 8:52:32 AM

Post# of 2342049
Consumer Demand for Trump Super Premium Vodka Continues to Grow
Tuesday February 27, 7:00 am ET


Distributor Re-Orders Flow In


WILTON, CT--(MARKET WIRE)--Feb 27, 2007 -- Drinks Americas Holdings, Ltd. (OTC BB:DKAM.OB - News), a leading developer and marketer of premium beverages associated with renowned icons, today announced that distributors in various parts of the country, having filled their pipelines based upon anticipated retail and consumer demand, are now consistently placing re-orders to satisfy the increased demands of their customers for Trump Super Premium Vodka.
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The brand was launched by the Company in New York in October, followed by a launch in Florida in November. Since that time, Trump Super Premium Vodka has been introduced into many markets, with the brand now being sold in 28 states. It is anticipated that the vodka will be distributed nationally within the next month.

J. Patrick Kenny, CEO of Drinks Americas, stated, "The multiple re-orders of Trump Super Premium Vodka by our distributors in New York, California, Massachusetts, Maryland, Pennsylvania, and Florida are very satisfying and exciting, and confirm our initial market analysis of anticipated market acceptance and demand for this luxury and high quality product by retailers and consumers. The recent re-orders for Trump Super Premium Vodka in the Chicago, Illinois and Indiana markets are particularly noteworthy since these markets were late in our roll-out schedule."

The Company sells Trump Super Premium Vodka in 750 ml, 1 liter, and 50 ml sizes, and has recently announced that it will soon introduce Trump Super Premium 24K, the same imported, high quality and flavorful vodka packaged with a gold label containing real 24 karat gold. The glistening 24K, with already 1000 cases of pre-orders, is designed and targeted for the premium club and luxury account market.


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