JOBY has a mega cool technology, but I wonder about the economic viability of their air taxi business model since it only carries 4 passengers. They're going to have to charge a lot for that businessmen's flight to the airport, one would think. Another potential target market would be as a play toy for rich guys. That works great for high end cars like Ferrari, but for JOBY the rich guys would also need to have a pilot's license, and that would be a very small number of customers. Even if they make the aircraft 'autonomous' so you don't actually need a pilot's license, the cost is going to be very high, so a very limited market, one would think. The military is reportedly looking at the JOBY, but what they need is something big to replace the Osprey, and that's already in the works (Bell V-280 Valor).
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