Authentic Holdings, Inc ($AHRO)
@AuthenticHLDGS
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17h
$AHRO We just signed up two major digital ad agencies to sell our digital ads or Vast Tag ad inventory. Next week we expect to sign three more.
An all encompassing PR in the near future will explain how greatly this benefits AHRO and its shareholders
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In today’s world, it’s no longer a secret that consumer’s connect to brands and businesses through their story. Whether it’s a sustainable hotel or a four-generation boutique, consumers crave personal anecdotes – so what’s the best way to foster and promote the uniqueness of your business’ story?
I spoke with Zoey Gulmi, CEO of Gulmi Group, a media relations firm, about her favorite tips and strategies to help your brand stand out – for free.
The Power Of Emotional Marketing
“Neuroscience proves that we buy on emotion and justify it with logic,” says Gulmi. She advocates that loyalty grows once an emotional link to a brand is formed, and in order to do this, a brand needs to create a genuine story. “In today’s fast-paced, overly-automated, and digitally-driven society, authenticity is the new premium. Have you ever thought of your favorite hotel and what makes you love it? Or your favorite clothing brand? I'd bet that the storytelling the brand told along the way played a key role in your brand loyalty.”
"Certainly! On March 20, 2024, Authentic Holdings, Inc. (OTC PINK: AHRO) made a significant move by appointing Howard Lau to its Advisory Board. Howard Lau, a former Senior Vice President at Sony Music, was the head of Sony Music’s artist merchandising company known as “The Thread Shop.” Under his leadership, “The Thread Shop” transformed into a global merchandising powerhouse, overseeing divisions such as NIL rights acquisitions, design, e-commerce, retail sales, tour merchandising, licensing, and artist relations. His expertise and experience are invaluable to Authentic Heroes, a distinctive new merchandising company and a subsidiary of Authentic Holdings, Inc. Authentic Heroes boasts a one-of-a-kind patented technology.
Howard Lau expressed his excitement about joining Authentic Heroes, emphasizing the unique blend of a talented creative team and patented technology. He believes that combining these elements with synergies from other Authentic Holdings entities (including media, music, marketing, and blockchain) creates real opportunities and competitive advantages. Chris H. Giordano, Chairman and President of Authentic Holdings, Inc., welcomed Howard Lau’s addition, recognizing it as a significant endorsement for the Authentic Heroes proposition. The company’s patented technology allows them to transform game-worn or stage-worn items into limited-edition, verifiable, and collectible items stored on the blockchain—a true “point of distinction.”
Furthermore, Authentic Heroes plans to leverage Howard’s expertise alongside aggressive TV ad campaigns. Their iDreamCTV networks, soon reaching 500 million homes, will position Authentic Heroes as a standout brand in the world of “fan-wear.” This strategic move aims to benefit both the company and its shareholders going forward1.
In summary, Howard Lau’s appointment and the convergence of technology, creativity, and market reach signal exciting prospects for Authentic Heroes and its shareholders. 🚀🌟
Learn more
1
stockhouse.com
2
investorshub.advfn.com
3
markets.financialcontent.com
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What is Authentic Heroes?
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