Berkshire Hathaway Inc (BRK.B)

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Bar, >> subscriptions <<

No subscriptions, just regular info and articles from the internet. Buffett, Weschler, and Combs say they each read ~ 500 pages / day, so it's no wonder they have such great results :o)

Buffett also says that for people who are not professional money managers (ie just about everyone), extreme diversification is the way to go --> broad, low cost index funds (video below). And he also says to avoid trading.

So it's simple, but why don't more people do it? A few reasons come to mind -- 1) An overly cavalier attitude, especially in the early years of investing, 2) The lure of 'get rich quick', 3) The 'drug' of active trading, 4) Index funds are boring, 5) Individual stocks/sectors are a fun / interesting hobby.

With #5, I figure the idea is to have the benefits of the hobby, while minimizing the risk. Therefore small individual positions, with the bulk of the stock allocation in the broad index / S+P 500. And for the individual stock side --> find stocks like CTAS :o)

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