Veritone Inc (VERI)

[GBR]

They revamped the job description for SR. PARTNER MARKETING MANAGER - AI SOLUTIONS GROUP. (Took out all the AWS references.)
https://www.veritone.com/vacancy?gh_jid=5914570003

Luckily, I happened to have saved the old one which is copied below:

We're looking for a high performing Sr Marketing Manager for our AI Solutions Group who will cover core verticals within Veritone & AWS including Media & Entertainment, Sports Marketing, Public Sector, Public Safety, Legal,and Financial Services. This role will also work closely with the aiWARE and Services teams and should be familiar with the key business challenges and technologies that are enabling innovative new solutions (e.g., Artificial Intelligence, Machine Learning, Deep Learning, Over-The-Top (OTT), Internet of Things, Mobile, and Generative AI). S/he should be able to develop, plan, and execute strategic marketing initiatives that support both AI Solutions Group and AWS and Veritone’s AWS partnership to grow and maximize those relationships.

Veritone and its partnership with AWS offers customers hundreds of AI engines with capabilities including: transcription, translation, object recognition, OCR, face recognition, text sentiment, geolocation, visual moderation, audio fingerprinting, scene detection, speaker separation, orchestration, text to speech and more.

Position Summary

As the AI Solutions Group Sr Marketing Manager, you will be responsible for executing integrated marketing activities with AWS and joint AWS partners, Professional Services, and Alliances and Channel Partners. You will have a set of focus partners that aligns with and augments global marketing focus, program management, and driving revenue through partnerships. Role will also be responsible to keep Veritone’s corporate profile & competencies updated on top 15 AWS partner websites or microsites and collaborate with the events manager on partner events and deliverables.

Primary responsibilities of this role include regional partner marketing management and priority alignment with aiWARE and partner sales, demand, and campaign teams – executing on, and measuring demand generation programs that help the organization meet or exceed revenue goals. The AI Solutions Marketing Mgr will also manage the partner portal for collateral sharing, content syndication, MDF proposals & tracking, deal registration (if any) and building programs for ATS partnerships/integrations that drive pipeline and revenue.

This position will also work in partnership with teams across the company including product management, campaigns, demand, brand, and customer marketing.

What You’ll Do

Management and execution of a portfolio of integrated marketing activities to achieve the greatest possible ROI through existing global partner campaigns to drive revenue through AWS Marketplace and partner programs
Lead marketing strategy for AWS’ relationships including annual marketing account plans, marketing budget, joint GTM activities, and technical use cases to maximize marketing, sales and PR value to AWS.
Own customer-facing communication approaches for aiWARE and serve as primary marketing point of contact with internal and external business partners, enabling strong, collaborative working relationships.
Be the global marketing expert on AWS’s relationships focused on creating content and activities that educate customers on the services, benefits, and differentiation of the relationship.
Owning and managing partner revenue/pipeline dashboards, reporting, and sharing trends monthly/quarterly.
Content creation including writing of email campaigns, webinar themes/abstracts, communications to both partners and customers on program deliverables.
Meet on a regular basis with top 10 partners to go over campaigns, programs, and results that drive revenue.
Deliver on contractually agreed upon marketing initiatives, and explore additional avenues to activate the relationship.
Planning and execution of aiWARE webinars (start to finish), blogs, co-branded presentations, metrics/reporting, and email campaigns highlighting the joint value proposition of each specific top partner.
Awareness of budget tracking, MDF management, and how it plays into the overall partner marketing plan, including tracking ROI with an acute ability to drill down into performance data.