In 1999, prior to the formation of these companies, Schur joined Universal Music Group’s Geffen Records as President and re-launched the label to new heights. Several years into his Geffen term, Schur was asked to also take on the duties of President of MCA Records. The newly enlarged Geffen artist roster included some of the world's most legendary artists amongst them Snoop Dogg, Nirvana, Guns and Roses, Beck, Blink 182, Mary J. Blige, Hole, Enrique Iglesias, Counting Crows, Weezer, Nelly Furtado, Peter Gabriel, Rob Zombie, Sigur Ros, Sonic Youth, The Roots, along with many others. Under Schur’s oversight, Geffen Records achieved over $1 billion in revenue while becoming a consistent global market share leader for Universal Music Group.
Prior to his Geffen/MCA tenure, Schur founded the legendary Flip Records which rose to the top ranks of the music industry with 100M in album sales for ground-breaking artists such as Limp Bizkit and Staind, youth driven groups that changed the landscape of music globally. Flip Records pioneered a new business model as it selectively entered into equal joint venture relationships with respect to its artists with a number of prominent music groups such as Interscope/UMG, Elektra/WMG, A&M/Polygram, and Epic/Sony Music Group.
In partnership with Lionsgate Films, Mimran Schur Pictures produced the awe-inspiring Warrior [Tom Hardy, Joel Edgerton, Nick Nolte] which was directed by the acclaimed Gavin O'Connor, leading to an Academy® Award nomination for Nolte; MSP also produced the highly respected Stone [Robert De Niro, Edward Norton, Milla Jovovich], as well as the comedy gem Henry's Crime [Keanu Reeves, Vera Farmiga, James Caan]. In addition, in partnership with Lionsgate Films, MSP produced the cult classic Rapturepalooza [Anna Kendrick, Craig Robinson], and in partnership with Sony Pictures, MSP produced Holmes & Watson [Will Ferrell, John C. Reilly].
Schur founded Suretone Pictures in 2011, where his notable film productions include The Kid [Ethan Hawke, Chris Pratt, Dane Dehaan, Jake Schur] (2019), Pawnshop Chronicles [Paul Walker, Brendan Fraser, Elijah Wood, Matt Dillon, Norman Reedus] (2013). Suretone Pictures recently completed DO NOT ENTER, financed in an equal joint-venture partnership with Lionsgate and based on the best-selling book Creepers by David Morrell (author of the various Rambo books on which the film franchise is based), starring Jake Manley, Adeline Rudolph, Francesca Reale, Nicholas Hamilton, and Laurence O'Faurian, and directed by Marc Klasfeld. Suretone Pictures diverse upcoming slate includes the romantic comedy Revenge Wedding in conjunction with Lionsgate Films, and the action/thriller Five Against A Bullet in conjunction with Mimran Schur Pictures.
The Suretone Records catalog spans music releases by the likes of The Cure, Chris Cornell, Shwayze, New Found Glory, The Black Angels, Collective Soul, From First To Last, and Angels & Airwaves, the acclaimed group led by Tom DeLonge of Blink 182. Suretone’s current roster of artists include Limp Bizkit, The Cure, Kiki Kramer, Sayyi and more. Through Suretone’s global distributor WMG’s ADA, the label also notably released ZZ Top's Live - Greatest Hits From Around The World, along with Santana's Africa Speaks, which landed #3 on The New York Times Best Albums list of 201
