Wednesday, February 28, 2024 4:22:37 PM
The agreement builds on Direct Digital Holdings' buy- and sell-side relationship with Beeswax, FreeWheel's programmatic buying platform.
This new deal will allow the holding group's Colossus SSP to directly connect to FreeWheel's premium CTV inventory and server technology. Colossus SSP provides brands with access to a truly inclusive audience, tapping into a range of multicultural/diverse publishers and general market media – and this partnership will open pathways to top-tier CTV inventory for both. The partnership will bring together expertise, resources, cutting-edge technology, and robust content to drive demand from top advertisers.
"This agreement will significantly grow the high-quality CTV inventory available through Colossus SSP," said Mark D. Walker, Co-Founder, CEO, and Chairman at Direct Digital Holdings. "FreeWheel is able to unify all demand channels into one optimal ad decision to maximize the end-viewer experience. Their capabilities complement the performance, efficiencies and transparency that brands and media buyers have come to value at Colossus SSP."
"Today's TV ad marketplace is very fragmented and complex, and so, one of our key focus areas is to continually find new ways to simplify and streamline the ad buying process," said Katy Loria, Chief Revenue Officer, FreeWheel. "We recognize today's consumers increasingly gravitate towards CTV and our audiences are becoming more diverse. It is our hope that, by teaming up with Colossus SSP, we can help connect publishers to multicultural audiences – at scale – on premium content."
"We have worked collaboratively with both Colossus SSP and FreeWheel, and we're excited to tap into their new partnership as they continue to diversify and scale their collective offerings," said Michael Piner, EVP, Advanced Advertising, Mediahub. "High-quality CTV inventory is a top priority for our clients, and this partnership will deliver that while expanding our ability to reach robust, diverse audiences through a diverse-owned partner."
New York Yankees and Duke Basketball
Recent DRCT News
- Direct Digital Holdings Announces Receipt of Nasdaq Notification of Non-Compliance with Listing Rule 5250(c)(1) • PR Newswire (US) • 04/23/2024 08:01:00 PM
- 81% of Gen Zers Say Multicultural/Diverse Communities Greatly Shape Brand Preferences, According to Direct Digital Holdings' Research • PR Newswire (US) • 04/02/2024 01:00:00 PM
- GameStop Shares Tumble 20% in Pre-Market Trading Amid Revenue Decline, Direct Digital Plummets 42%, and More News • IH Market News • 03/27/2024 10:54:47 AM
- Direct Digital Holdings Reports Q4 & Full-Year 2023 Results • PR Newswire (US) • 03/26/2024 08:01:00 PM
- U.S. Index Futures on the Rise, Oil Prices Show Stability • IH Market News • 03/26/2024 11:21:42 AM
- U.S. Index Futures Rise as Fed’s Dovish Outlook Spurs Positive Investor Sentiment; Oil Prices See Minor Declines • IH Market News • 03/21/2024 11:26:38 AM
- Direct Digital Holdings Announces Rescheduling of Fourth Quarter and FY 2023 Financial Results Release and Conference Call • PR Newswire (US) • 03/20/2024 08:01:00 PM
- Direct Digital Holdings to Report Fourth Quarter & Full Year 2023 Financial Results • PR Newswire (US) • 02/29/2024 09:01:00 PM
- Direct Digital Holdings Partners with FreeWheel • PR Newswire (US) • 02/28/2024 02:00:00 PM
- SHE Media Launches Strategic Partnership with Direct Digital Holdings' Colossus SSP to Increase Advertiser Access to a Powerful Female Audience • PR Newswire (US) • 02/15/2024 01:00:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 01/29/2024 11:38:07 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 01/22/2024 11:00:16 AM
- Form SC 13D - General statement of acquisition of beneficial ownership • Edgar (US Regulatory) • 01/12/2024 09:15:43 PM
- Direct Digital Holdings to Participate in the 2024 ICR Conference • PR Newswire (US) • 12/18/2023 02:00:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 12/08/2023 01:00:47 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 12/08/2023 12:58:54 AM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 12/06/2023 09:49:16 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 11/30/2023 09:05:50 PM
- Form 424B3 - Prospectus [Rule 424(b)(3)] • Edgar (US Regulatory) • 11/28/2023 08:04:30 PM
- Form 424B3 - Prospectus [Rule 424(b)(3)] • Edgar (US Regulatory) • 11/28/2023 08:03:25 PM
- Form 424B3 - Prospectus [Rule 424(b)(3)] • Edgar (US Regulatory) • 11/28/2023 08:01:00 PM
- Direct Digital Holdings to Participate in the Noble Capital Markets 19th Annual Emerging Growth Equity Conference • PR Newswire (US) • 11/20/2023 02:00:00 PM
- Direct Digital Holdings Ranked Number 108th Fastest-Growing Company in North America on the 2023 Deloitte Technology Fast 500™ • PR Newswire (US) • 11/13/2023 02:00:00 PM
- Form 10-Q - Quarterly report [Sections 13 or 15(d)] • Edgar (US Regulatory) • 11/09/2023 10:08:04 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 11/09/2023 09:05:49 PM
FEATURED NanoViricides Reports that the Phase I NV-387 Clinical Trial is Completed Successfully and Data Lock is Expected Soon • May 2, 2024 10:07 AM
ILUS Files Form 10-K and Provides Shareholder Update • ILUS • May 2, 2024 8:52 AM
Avant Technologies Names New CEO Following Acquisition of Healthcare Technology and Data Integration Firm • AVAI • May 2, 2024 8:00 AM
Bantec Engaged in a Letter of Intent to Acquire a Small New Jersey Based Manufacturing Company • BANT • May 1, 2024 10:00 AM
Cannabix Technologies to Deliver Breath Logix Alcohol Screening Device to Australia • BLO • Apr 30, 2024 8:53 AM
Hydromer, Inc. Reports Preliminary Unaudited Financial Results for First Quarter 2024 • HYDI • Apr 29, 2024 9:10 AM