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DryWorld has done nothing but fail to thrive since 2010. I have both watched and learned

DRYWORLD will provide Playsports with the full range of its Signature products including but not limited to DRYFEET, Aggression Apparel in Dskyn and Bioskyn along with HauteD, CoreD, TeamD and FreeD.

“Playsports is a best-in-class organization lead by industry experts in Turkey and the MENA region with a focus on eCommerce that is in complete alignment with our direct-to-consumer retail strategy. With an immediate expansion into 11 regions that are currently underserved by legacy brands, we see a huge opportunity to support athletes and healthy living all across the MENA region” said DRYWORLD Co-Founder/Co-CEO Matt Weingart.

Oytun Yildirim, The founder and CEO of Playsports noted: “We are driven by a desire to serve and empower our market with a great portfolio of innovative brands. With DRYWORLD, we are extending our offerings and giving access to the consumer through best journeys and experiences. Our mutual commercial vision is delivering strong results as a strong partner for growth in MENA.”