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Thursday, February 08, 2024 10:36:14 AM
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By way of amendment, BHC has further advanced its strategic partnership with PepsiCo as the company is now in receipt of approval for PepsiCo's Direct to Store Delivery program. The program allows BHC to transition away from purchasing wholesale products from licensed distributors and instead to purchase exclusively and directly from PepsiCo securing significantly better pricing and rebate incentives. These unique pricing structures will allow BHC to significantly increase its margins, as well benefit from further reduction in cost through the benefits of a revamped and custom-tailored rebate program-built around BHC's best selling Pepsi SKUs.
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