Triumph Apparel Corporation (TRUA)

[saigai]

They have not sold the brand and continue to plan expanding it's reach. This is some sort of middle ground in which ICONIX will be part benificiary of the brand name and Danskin gets the capital they need without a BK and recap that destroys current shareholder value. I am sure that they would have chosen the Bk and formal recap if the deal with ICONIX meant that the brand was no longer an asset of the company..They have monetized the intellectual property. Do i really know what that means..No but it does not equate to selling the brand...read below. "Iconix marketing support will help complete the company's vision for the brand" Going much higher ..IMO

Donald Schupak, Danskin's Chairman said "The transaction will provide capital for growth of the Danskin(R) wholesale business and, at the same time, monetize its intellectual properties, enhancing opportunities to increase shareholder value. Carol Hochman and her team have done an exceptional job expanding this great brand and implementing a multi-channel distribution strategy in a markedly undercapitalized environment. In addition to providing working capital, Iconix marketing support will help complete the Company's vision for the Brand."