SPOOZ Inc (SPZI)

[shotsky]

My thought is that the chicken paw and sugar industry already has players. It's not like this is a brand new industry. In order to get market share, JP3E will have to offer an advantage that others do not. Companies don't like change, and the best incentive for making change is to improve the bottom line. Thus, I believe JP3E will have to offer a better deal than they (sellers/buyers) already have. That, to me, means a lower profit margin, as a way to get into the market.