InvestorsHub Logo
Followers 2
Posts 245
Boards Moderated 0
Alias Born 03/28/2001

Re: None

Friday, 08/31/2001 9:28:57 AM

Friday, August 31, 2001 9:28:57 AM

Post# of 93819
Keeping an Eye on Your Ears Music Industry Develops Methods to Track Digital Music


Aug. 30 - After being burned once by Napster, the recording industry wants to make
sure it can keep a tight leash on music copyrights in the Internet Age, when music piracy
is as easy as clicking a mouse.



If the industry and some tech companies have their way, the
Net-connected portable audio player of the future will keep tabs
on its owner's listening habits and will make sure the user has
paid for the right to download copyright tunes from
subscription-based sites.

For example, a wireless audio player being developed by
electronics maker Sonicblue is able to go online, find a particular
song selected by its owner, and then check to make sure the
owner has already paid to download the song.

"The device allows [music sites] to license a particular user with
a specific set of rights," said Andy Wolfe, chief technology
officer at Sonicblue. "And the way most of the sites work is they
identify the device and generate a key specific to that device, so
[the user] has to have both the device and the key in order to play
that particular piece of music."

But getting these smart devices out into the public is only one
half of the music industry's strategy to make sure people pay for
downloaded music.

Indelible But Not Undefeatable Mark

The major recording labels and some tech companies also want to ensure that they can track music
on the Internet by placing an indelible mark on each and every music file.

The Secure Digital Music Initiative, a consortium of recording industry and technology companies,
is developing a file format that contains digital watermarks - encrypted pieces of code that indicate
who the file belongs to and tracks how many times the file has been copied.

So far, however, SDMI hasn't been able to come up with a hack-proof file format that prevents
users from tampering with the watermarks. Earlier this year, a Princeton professor and a team of
graduate students answered SDMI's public challenge and cracked its prototype watermark
encryption system.

Big Brother Tuning In?

But privacy advocates warn that if digital watermarks and other anti-privacy technologies are
successfully implemented, they may infringe upon the privacy of consumers.

"That's certainly something about watermarks that we're very concerned about," said Fred Von
Lohmann, staff attorney of the Electronic Frontier Foundation, a nonprofit organization that
monitors privacy on the Internet. "Traditionally, you went to the store, you bought a CD, and when
you went home you played that CD. Nobody kept track of when you played it, how many times
you played it, what you played before it, what you played after it."

Privacy issues and technical roadblocks aside, most industry watchers believe secure file formats
will be the basis of music distribution in the future. Making sure digital music is distributed legally
and fairly may even bring artists closer to their audiences, Sonicblue's Wolfe said.

"People who listen to music like to listen to different kinds and use it in different places, and they'd
prefer to get music directly from the people who create it," Wolfe said. "So by having this secure
tech, artists and the publishers are going to put music out there for customers to buy and then
customers are going to listen to that music on new kinds of devices that give them more freedom."

Copyright 2001 TechTV. All rights reserved. This material may not be published, broadcast,
rewritten or redistributed.


Join the InvestorsHub Community

Register for free to join our community of investors and share your ideas. You will also get access to streaming quotes, interactive charts, trades, portfolio, live options flow and more tools.