Denver, Colorado--(Newsfile Corp. - January 23, 2024) - NxGen Brands, Inc. (OTC Pink: NXGB) ("NxGen" or the "Company"), (www.nxgenbrands.com) updates its Q1 2024 sales forecasts for its recently acquired brand Mad House Innovations (www.madhousesupps.com) with new Protein product slated for release mid-February.
In its first quarter of operations under the NxGen Brands ownership, Mad House is set to achieve topline revenues of somewhere between $200,000 and $250,000 in first quarter sales. With low inventory coming into the year due to the brand purchase and the new Protein product only coming on stream halfway through the quarter, management continues to forecast this would account for 15% of 2024's annual revenues, putting the total years sales to be in the region of $1.3-$1.6m from the brand.
Mad House recently announced that it was launching a new Protein Line. The new Protein products will be fortified with 3 sources of ultra-premium protein, plus digeseb™ which the Company says is an innovate 'NO-BLOAT' protein absorption ingredient, making the customers' use experience of this product significantly better than other comparable products. The low carb, low calorie, low sugar and low-fat formula will also include a super special 'secret ingredient' yet to be announced, that will take the market by storm and be completely disruptive in the space. This product is slated to launch early March 2024, with further details to be launched mid-February.
Speaking earlier about the new product, CEO Joseph Lawanson stated, "I recently put a massive Inventory order in for Mad House which was in excess of 10,000Lbs of product, including 3000lbs of the new protein product. This Protein is going to disrupt this space and has something special which is going to blow the market away. 'The Perfect Protein Does Exist…until now' is our motto for our new Mad House Scoops protein. It will contain 23g of protein with 11g of amino acids to make this the perfect protein blend. Each scoop of 'Mad House Scoops™' contains the core building blocks necessary to create a true 'Circus Freak' physique. I cannot wait for people to be able to get hold of this products from the NxGen Brands family of products".
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