NxGen Brands Inc (NXGB)

[resx18]

Denver, Colorado--(Newsfile Corp. - January 16, 2024) - NxGen Brands, Inc. (OTC Pink: NXGB) ("NxGen" or the "Company"), (www.nxgenbrands.com) announces that its Storm Lifestyles (stormlifestyles.com) is releasing Storm Shrooms immediately and its Mad House Innovations (www.madhousesupps.com) has slated an innovative new protein formulation for release March 1st. Both products are expected to deliver significant topline revenues in the first quarter of 2024.

STORM's Shroom (http://tinyurl.com/muywstnh) is a blend of 4 mushrooms, like Lions Mane, that is not only reported to help with stress management by lowering cortisol, the stress hormone, but also to keep the immune system in top shape via beta-glucans. These naturally occurring polysaccharides (beta-glucans) are in the cell walls of functional mushrooms and activate when ingested into the human body, allowing a pathway to the immune system to better recognize damaged cells and maintain a healthier lifestyle for longer. This product is available for purchase now directly from the Storm Lifestyles online store.

Mad House's new Protein which will be fortified with 3 sources of ultra-premium protein, plus digeseb™ which the Company says is an innovate 'NO-BLOAT' protein absorption ingredient, making the customers' use experience of this product significantly better than other comparable products. The low carb, low calorie, low sugar and low-fat formula will also include a super special 'secret ingredient' yet to be announced, that will take the market by storm and be completely disruptive in the space. This product is slated to launch early March 2024, with further details to be launched mid-February.

The Company believes that the potential for topline revenue for these products is between $1.2m and $1.6m in the first twelve months following their release. These are both profitable products and each is innovative in its own way, allowing a significant market opportunity to be explored both direct to consumer and across retail.