LQR House Inc (LQR)

[abrooklyn]

LQR House Secures $1M Purchase Order For SWOL Tequila From Cannon Estate Winery
BENZINGA
8:38 AM ET 01/10/2024
According to Justin Manuel, a majority owner of Cannon, Cannon Estate is currently developing a high-end lounge in the Fraser Valley, where SWOL will take center stage as the featured tequila. Leveraging key relationships established with leading distributors and retail outlets nationwide, Cannon Estate Winery intends to expand SWOL's presence across Canada. Given the government-regulated nature of Canada's alcohol market, Cannon Estate Winery aims to navigate and penetrate essential distribution channels to establish SWOL as a prominent brand beyond borders.
Our strategic collaboration with Cannon has resulted in a $1 million purchase order, which, in our view, lays the foundation for an ongoing expansion plan leveraging Cannon's established relationships and outlets.