Tiffany & Co. is the internationally renowned retailer, designer, manufacturer and distributor. The Company's merchandise offerings include an extensive selection of fine jewelry (78% of fiscal 2000 sales), timepieces, sterling silverware, china, crystal, stationery, fragrances and accessories.
The Company's three channels of distribution are: U.S. Retail, representing 50% of fiscal 2000 sales, includes retail sales in Company-operated stores in the U.S.; International Retail, representing 41% of fiscal 2000 sales, primarily includes retail sales through Company-operated stores and boutiques as well as a limited amount of corporate sales and wholesale sales to independent retailers and distributors in the Asia-Pacific region, Europe, Canada, the Middle East and Latin America; and Direct Marketing, representing 9% of fiscal 2000 sales, includes corporate (business-to-business), catalogue and Internet sales.
Tiffany's key growth strategies are fourfold: to expand its channels of distribution in important markets around the world; to complement its existing product offerings with an active product development program; through its marketing programs, to enhance customer awareness of the product designs, quality and value that Tiffany offers and to provide levels of customer service that ensure a superior shopping experience. By consistently pursuing these strategies, Tiffany has strengthened its competitive position among international retailers. The Company's mission is to be the world's most respected jewelry retailer.
The Company's shares are traded on The New York Stock Exchange with the symbol TIF. Headquartered at 727 Fifth Avenue in New York, Tiffany has more than 5,000 employees around the world.
