Friday, December 22, 2023 11:17:03 PM
While we are in the digital age of times conventional advertising is not necessarily the best avenue as giant billboards in Times Square flash too much to even notice while people walk and observe surroundings just to make sure everybody else is just walking as well and not going the exact same places as ourselves.
With a starting small budget others can advertise for Viva and then have a drop down menu to show their own service for sale that is a better deal. As today's consumer is focused on not being scammed they can read the whole ad for Viva and then see HULU advertising a big package with a small ad and then check reviews online and buy it thinking they got over by buying a better service now instead of waiting. It can be a win and win at that point. The key is not to win over Viva customers but to get a new customer now that doesn't want Viva and to let them know they are lucky to not fall for the Viva door to door salesman or guerrilla marketer on the streets.
It can be a really smart strategy to place a National Viva television commercial during the Super Bowl that features Luis Guzman and Soleil singing Old Susanna in both English and Spanish.
The key is to flood online advertising with the service that it is really intended for customers to purchase because when the consumer is interested in Television they can then find what they really want online and then as a goodwill gesture they can potentially buy shares of OTTV.
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