Thursday, December 07, 2023 10:31:48 AM
https://www.globenewswire.com/news-release/2023/12/07/2792633/0/en/Big-Village-Launches-Audience-Intelligence-Services-Revolutionizing-Audience-Strategy-Targeting-and-Measurement.html
Boca Raton, FL, Dec. 07, 2023 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM) ("Bright Mountain" or the "Company"), a global holding company with current investments in digital publishing, advertising technology, consumer insights, and creative media services, today announced that their subsidiary Big Village, a leading innovator in the consumer insights industry, has launched its Audience Intelligence platform, a game-changer in the realm of audience profiling, targeting, and strategy. The launch represents a major advancement in technology dedicated to supporting brands, agencies, publishers, and other stakeholders across the digital marketing landscape to understand, target, and evaluate both consumer and business segments more effectively.
Built entirely from the voice of the customer, Audience Intelligence offers an unparalleled and comprehensive taxonomy of thousands of segments that capture the unique intentions, sentiments, interests, values, and behaviors coveted by brands and their agencies. Deep media, behavioral, and attitudinal insights on each combined with the option to incorporate custom segments into the platform differentiate it from other audience services available in the market.
Brands, agencies, and other industry players can leverage Audience Intelligence to enrich their first-party data assets, including survey data and customer data, plan media and communications strategies, and activate campaigns for pre-built or custom segments across a range of media platforms.
"What makes Audience Intelligence different is the seamless integration it provides between the voice of the consumer and the campaigns that are ultimately delivered to them,” shares Chief Data Officer, Andy Davidson. “We have intentionally built our platform to enable brands and agencies to avoid the hops across various stages of strategy, planning, activation, and measurement that typically dilute campaigns. At the same time, we've purpose-built our solution to help publishers improve monetization with details on their first-party audiences that other solutions can't provide."
With the launch of Audience Intelligence, Big Village is reshaping the way the digital marketing industry approaches strategy and execution. By offering a platform that connects the dots between consumer insights and campaign execution, Big Village empowers brands, agencies, and publishers to reach their target audience with precision and effectiveness, ultimately maximizing their return on investment.
For more information about Audience Intelligence and its capabilities, please visit https://big-village.com/insights/audience-intelligence.
Recent BMTM News
- Form 8-K - Current report • Edgar (US Regulatory) • 01/24/2024 10:05:12 PM
- Form 10-Q - Quarterly report [Sections 13 or 15(d)] • Edgar (US Regulatory) • 11/14/2023 07:18:04 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 10/30/2023 09:59:39 PM
- Form 3 - Initial statement of beneficial ownership of securities • Edgar (US Regulatory) • 10/30/2023 09:26:25 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 10/18/2023 04:22:12 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 08/17/2023 09:15:40 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 08/14/2023 08:20:34 PM
- Form 10-Q - Quarterly report [Sections 13 or 15(d)] • Edgar (US Regulatory) • 08/14/2023 08:19:49 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 08/03/2023 09:25:00 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 07/13/2023 12:30:42 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 07/10/2023 01:47:32 PM
- Form 8-K/A - Current report: [Amend] • Edgar (US Regulatory) • 07/06/2023 05:32:26 PM
NanoViricides Reports that the Phase I NV-387 Clinical Trial is Completed Successfully and Data Lock is Expected Soon • NNVC • May 2, 2024 10:07 AM
ILUS Files Form 10-K and Provides Shareholder Update • ILUS • May 2, 2024 8:52 AM
Avant Technologies Names New CEO Following Acquisition of Healthcare Technology and Data Integration Firm • AVAI • May 2, 2024 8:00 AM
Bantec Engaged in a Letter of Intent to Acquire a Small New Jersey Based Manufacturing Company • BANT • May 1, 2024 10:00 AM
Cannabix Technologies to Deliver Breath Logix Alcohol Screening Device to Australia • BLO • Apr 30, 2024 8:53 AM
Hydromer, Inc. Reports Preliminary Unaudited Financial Results for First Quarter 2024 • HYDI • Apr 29, 2024 9:10 AM