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Friday, 02/23/2007 2:32:00 PM

Friday, February 23, 2007 2:32:00 PM

Post# of 648882
ETIM (.0016) to Unveil Upgraded Website to Better Serve the Funeral Industry and Public

Business Wire "US Press Releases "

FARMINGTON HILLS, Mich.--(BUSINESS WIRE)--

Eternal Image, Inc. (OTC:ETIM.PK), a public company engaged in the design, manufacturing and marketing of licensed brand image caskets and urns, today announced that it will re-launch its website, www.eternalimage.net on Monday, February 26.

The site has been completely redesigned and features all new content. The new approach includes designated sections for funeral product distributors, funeral home professionals, pet retailers, consumers, investors and media. Each section has interactive features for ordering products already available or reserving products Eternal Image is readying for launch.

At the center of the site is the Products Section. Each product line - Major League Baseball(TM), Precious Moments(R), the Vatican Library Collection(TM), the American Kennel Club(TM) and Cat Fanciers' Association(TM) - has its own area that includes product and ordering information. Visitors can view each line individually or Eternal Images' full set of offerings.

The site also features up-to-the-minute news releases and a news release archive. Select media coverage has been highlighted and a media kit can be viewed and downloaded, Eternal Image's stock (ETIM.PK) price ticker is visible both on the front page and the Investor page. Company information can be found in the "About You" section and in the media information kit area.

"Our company is growing very quickly and the needs of our audiences are growing as well," said Clint Mytych, CEO of Eternal Image. "This new website is designed to respond to, and anticipate, these constituencies. It is a work in progress, and we expect it to continue to grow as the company grows."

The site was designed CreativeNGen. Content was written by a.s.a.p.r.

For more information, please visit www.EternalImage.net.

About Eternal Image

Eternal Image, founded in 2002, is headquartered in Farmington Hills, MI. The company is the first and only manufacturer and marketer of licensed brand image funerary products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball(TM), Precious Moments(TM) and the Vatican Library Collection(TM), as well as pet urns featuring the American Kennel Club(TM). For more information about EI, visit www.EternalImage.net or call 1-888-6-CASKET.

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995

Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," forecasts," potential," or "continue," or similar terms or the negative of these terms.

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.

Source: Eternal Image, Inc.

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