XTMS (.0075) Wraps Up Bakersfield Central Valley Sportsmen's Show Weekend; 14,000 Attendees Estimated
Market Wire "US Press Releases "
BAKERSFIELD, CA -- (MARKET WIRE) -- 02/23/07 -- Xtreme Motorsports of California, Inc. (PINKSHEETS: XTMS) ("Xtreme" or the "Company") commented on its participation in the Central Valley Sportsmen's Boat, RV and Outdoor Living Show held in Bakersfield, CA on February 9th, 10th and 11th. The weekend-long show, with 65,000 sq. ft. of indoor space, 30 acres of outdoor space, and 200 exhibitors, is California's largest full spectrum sportsmen, boat, RV and outdoor living show. Approximately 14,000 people attended the show this year, over last year's attendance of 10,500.
Although the Central Valley Sportmen's Show is one of five key trade shows Xtreme attends throughout the year, management considers the event key to its local and regional marketing and advertising strategy. In additional to standard promotional materials provided by the organizers of the show, local radio, TV and regional newspaper advertising on all major networks are featured, bringing a middle-income, home-owning, family-oriented demographic to the event. This demographic is a critical market segment for Xtreme as it begins to manufacture its affordable, production-line series of sandcars.
Additional information and photographs of the 2006 show can be found at www.calshows.com. Photos of the 2007 show will be available in the near term.
"The Central Valley Sportman's show was an enjoyable experience for the Xtreme Team," commented Alan McCaa, President and CEO of Xtreme Motorsports. "We were able to project a fun, participatory image to the public, with our one-on-one interactions with potential customers and in our involvement in some of the competitions at the event, with our sandcars racing against other types of sport race cars.
"But what I was most pleased with were the discussions we had with a potential California dealer. This candidate dealer would be a sizeable distribution channel for our cars in Central California given its brand recognition in the marketplace. We are looking forward to additional discussions with this dealer and hope to complete negotiations before the end of the first quarter," McCaa continued.
About Xtreme Motorsports of California, Inc.
Xtreme Motorsports is a manufacturer of custom and production-line sandrails, desert and dual sport racecars. Founded in 1983, Xtreme's sandcars have been sold to customers in England, the United Arab Emirates, Australia, South America and the US. For more information, visit the corporate web site www.xmssandcars.com.
Forward-Looking Statements
Certain statements in this release, and other written or oral statements made by the Company, including the use of the words "expect," "anticipate," "estimate," "project," "forecast," "outlook," "target," "objective," "plan," "goal," "pursue," "on track," and similar expressions, are "forward-looking statements" and are subject to known and unknown risks, uncertainties and other factors that may cause actual results, performance, or achievements of the company to be different from those expressed or implied. The Company assumes no obligation and does not intend to update these forward-looking statements and takes no obligation to update or correct information prepared by third parties that are not paid for by the Company.
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