The Latest: Press Release: Ed Yeaker Associates.
For those that missed the Press Releasent thuis the advertising firm hired by INXR...interesting info!
Finix Corporation Appoints Advertising Agency
New York - NEW YORK -- iFinix Corporation announced today that it has appointed Ed Yeaker Associates, Inc of N.Y. to launch an advertising and promotional campaign for iFinix Corporation's Phoenix line of financial services and products.
Drew Budhu, iFinix Chairman, commented, "We are pleased to draw upon Ed Yeaker Associate's extensive experience in brand building for some of America's largest corporations. With their creative input and marketing guidance we will employ a full range of integrated marketing tools, including television and print advertising, plus radio and internet marketing to generate brand awareness among individual investors, institutional investors and the financial community."
The management team of Ed Yeaker Associates has served a diverse group of well-known national and regional clients including Seagram, Bristol Myers, General Foods, Colgate, Clairol, Nabisco, Bed, Bath & Beyond and WFAN.
Additionally Yeaker's PR affiliate, David Kaminer, former Vice President and spokesperson for COMDEX, the computer industry's premier trade event, brings the expertise necessary to help make the technology industry aware of iFinix as a serious player in the business.
Ed Yeaker commented, "We welcome the opportunity to work alongside iFinix in crafting their business development strategy while simultaneously working to create brand awareness and consumer recognition. Further, we understand the comprehensive effort required to affect the rollout of a diverse product line planned throughout 2007 by the iFinix team. We look forward to applying our proven range of knowledge to maximize the opportunity that exists for iFinix in the marketplace."
"The appointment of Ed Yeaker Associates," concluded Mr. Budhu, "comes at a time in our corporate history when we are poised to bring to the marketplace a suite of products designed to best fill the needs of both traders and investors alike. During the past decade web-based technologies have become commonplace and enable the individual investor to compete on more of a level financial playing field with the competition. We see a unique and vast opportunity in this market niche that still remains underserved by a fragmented assemblage of services and platforms which we feel lack the vibrancy of the iFinix products. iFinix expects to evolve with its customers to provide under one umbrella a complete set of data analysis and trading tools, with a special dedication to the needs and demands of the microcap and small cap investment community."
