Trulieve Cannabis Corp (TCNNF)

[GE_Jim]

Sure, it’s an accounting measure done by the accountant for this company. That’s what it is. What is means gets more into the weeds of things, however it doesn’t really have a direct impact on sales, earning, price. Will have an effect on assets and enterprise value. Also, non gaap vs gaap.
Should NOT have an effect on price going up, or down, will not have an effect on direct earnings.
If an average investor chooses to ignore it, it would be understandable.
For a larger peek at the nuts and bolts I’ll also post the long version
https://www.investopedia.com/terms/g/goodwill.asp
Have a good T-day as well.