Hop-On Inc (HPNN)

[downdraft]

Depends on the eye of the beholder. I find that their artwork on the Digitalage.com web site is first class. Some of the best artwork I've seen in a long time, that helps to define their brand. That certainly could not have been cheap. All of those drawings mean to me that they either have a very experienced, well-paid, illustrator on board, or that they contracted out the work to a high-dollar illustrator.

Have you ever seen the cost of getting illustrations of that quantity and caliber? Professional artwork like that is really expensive! That means the company must have had the money to pay for it one way or another. I'm thrilled that they have the foresight to spend substantial money on professional illustrators. Money well-spent!

If they have that kind of budget for their web site, they must have gotten money from somewhere. It's hard to tell as Digitalage appears to be a private company, so they don't have to disclose their expenses or funding, is my guess. It becomes a guessing game.

And why does the artwork matter? Well, as a YouTube creator myself, it helps me make a decision as to the type of work that the company does and whether they would be a good candidate for me to become a creator on their platform. If a company doesn't have good marketing and promotional skills, that can make it difficult for them to succeed and then why would I want to put my work on their platform? If they had the best product in the world and no one knew about it, my videos might never get seen and perhaps the company could fail completely.

https://www.digitalage.com/

Plus, the case study that I linked to from Curt Doty, is very nice as well. It concisely showcases what they are trying to do. It made me clearly understand how their creator tools could simplify the rapid deployment of videos that I might want to make and quickly one could start making money! I highly doubt that was an inexpensive proposition to get completed from a well-known talent in the industry. Looks like they put their money to extremely good use there as well!

https://curt-doty.squarespace.com/digitalage-case-study

Since I only discovered HPNN and Digitalage a couple of weeks ago, it will take me long time to figure out what's going on, and sometimes companies are intentionally quiet about what they're doing so they don't give any strategic advantage to their competitors.

Who knows, maybe Digitalage is actually ready to launch and they've just been low-key about what they're doing until they launch. The November 2nd tweet on X certainly made it sound like a launch is in the near future. That's what caught my attention and got me to take a look here.

"$HPNN Launching with integrity takes more than just talk. Stay tuned, we're about to take off the proper way."

https://twitter.com/HPNN

or, on X:
@HPNN

I'm not bullish or bearish yet; just waiting for their next move.