Ok that's enough. Read it and average down. :)
-- Maintained market share leadership, with recently launched brands and
geographies increasingly contributing:
-- A top-three Licensed Producer nationally for 2023 year to date1,
returning to the number two position in October1 and, in Quebec,
the number two Licensed Producer and fastest growing Licensed
Producer for the third quarter of 20231, with market share
expanding from the second quarter of 20231;
-- A top-two ranked Licensed Producer in the dried flower category
nationally in the third quarter of 2023 (held number one position
prior to acquisition of market share by a competitor) 1;
-- Pure Sunfarms was the top-selling brand of dried flower in the
core price category nationally for the year to date1;
-- The Original Fraser Valley Weed Co. was the fastest growing dried
flower brand in the value category in Canada's largest provincial
market, Ontario, for the third quarter of 20231;
-- Shortly after its launch, the Soar brand rapidly became a top
three premium dried flower cannabis brand in Canada1. Much of the
brand's success to date can be credited to Pineapple God, one of
Soar's exclusive cultivars. In the third quarter of 2023, this
cultivar was one of the best-selling premium dried flower products,
nationally;
-- Launched new form factors to address the evolving preferences of Canadian
consumers, including:
-- The Super Toast brand, which is a line of ready to smoke products
intended for consumers who are looking for easy ways to select and
experience fresh and potent cannabis; and,
-- An entirely new product line, the High THC, 1g Vape offering,
featuring new hardware and formulations to maximize flavour,
potency and consumer experience. The new 1g cartridges are
optimized to deliver flavour and balanced vaporization, allowing
consumers to enjoy their vape from start to finish; and,
-- In September, Village Farms was named the Best Canadian Cannabis Company
for the second consecutive year at the 2023 Benzinga Cannabis Awards.
(1. Based on estimated retail sales from HiFyre, other third parties and provincial boards.)
U.S. Cannabis
-- Balanced Health Botanical's CBDistillery recently unveiled a new visual
brand featuring the same great ingredients and benefits. Products can now
be found in five different categories, each with their own wellness
benefit; and,
-- The Company filed an application for a Texas Medicinal license in late
April 2023. The Company is hopeful that its application will be awarded
the highest or one of the highest marks, putting it in a good position,
should the State of Texas award additional medicinal cannabis licenses.
If awarded, the Company plans to work with its listing authority to
structure an acceptable ownership structure.
VF Fresh (Produce)
-- A regulatory change, improvements in the Company's cannabis yields and
the Company's focus on supply-demand dynamics in all businesses support
the decision to dedicate the unused half of the Delta 2 facility to
produce for the 2024 calendar year. The Company expects this to
contribute incremental cash flow and profitability to its VF Fresh
business.
AI
