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Jasmy x Japan Travel will give a lecture on new initiatives through collaboration between the two companies at Tourism EXPO Japan 2023
~About a new travel business growth strategy using AI and personal data~
Jasmy Co., Ltd.
November 1, 2023 15:00
1

Jasmy Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Kazumasa Sato, hereinafter referred to as Jasmy), which provides platforms and solutions for IoT, and Nippon Travel Co., Ltd. (Headquarters: Chuo-ku, Tokyo, Representative Director and President: Etsu Koyano) Hikari (hereinafter referred to as Nihon Travel) is pleased to announce that the two companies jointly held a stage event titled "Growth Strategy for Web Media Tripa, Opened by AI and Blockchain" at the Japan Travel booth at Tourism EXPO Japan 2023. Masu.

Starting in December 2021, Jasmy and Nihon Travel will utilize "Jasmy Personal Data Locker" (hereinafter referred to as "PDL"), a personal information utilization service using Jasmy's blockchain technology, to utilize the travel information media operated by Nihon Travel. At Tripa, we have undertaken a variety of initiatives aimed at digital transformation (hereinafter referred to as DX).



At this Tourism EXPO Japan 2023, we will introduce the "Long Tail 3.0" strategy, including "AI Travel Diary (tentative name)" from the AI ??recommendation function currently being prepared at Tripa, and discuss new initiatives and future growth strategies by both companies. We provided an explanation.



What is Tripa?



Tripa official website

https://www.nta.co.jp/media/tripa/



Official Instagram

https://www.instagram.com/tripa.official/





Extra information for your trip! Tripa is a travel media site operated by Nippon Travel. Based on the concept of ``information that is useful for travel provided by a travel professional,'' he is constantly disseminating all kinds of travel-related information such as sightseeing, gourmet food, and experiences. We will help you have a wonderful trip by providing you with extra information that will enrich your trip even more if you know a little bit before or during your trip.

¦ Tripa's "immediately ahead" AI recommendation function - Add even more to your journey with AI -



By providing a wealth of travel destination information, Tripa is mainly used by users to collect information on potential travelers, but with the AI ??recommendation function currently in preparation, gathering information on potential travelers will become more efficient. Not only will it be a great experience, but it will also be an experience full of surprises and discoveries.
Based on the user's browsing information, AI not only provides information that matches the user's hobbies and preferences from genres of high interest, but also potentially matches the user's hobbies and preferences. It is possible to effectively provide information even from information that you have never seen before. Gathering information for travelers will change from simply researching to a place where you can encounter unexpected travel destinations, and your expectations for your next trip will greatly increase.

¦ Tripa's "a little ahead" AI travel diary (tentative name) ~Travel Mae-Travel Naka-Travel At And add +a to your daily life~



By using the newly developed application "AI Travel Diary (tentative name)", we will provide a new style of linking and using information from each of Travel Mae, Travel Naka, and Travel At.

Based on the various information saved and collected by TabiMae, you can receive unexpected suggestions related to memories while on the trip, and activities during the trip are automatically generated by AI as a record of the trip. with one application. Rather than completing the journey, during the trip, and during the trip in separate scenes, by seamlessly cycling, you can discover new charms of travel and become interested in the next trip. It is expected.

¦ Tripa's "Future" Long Tail 3.0 - Everyday life with travel, travel in everyday life -



Furthermore, with the Long Tail 3.0 strategy, by extracting and using context information from personal information about these trips, it is possible to collect and provide a wide range of long tail information such as hidden destinations and ways to enjoy the trip. It will be. Tourism promotion in line with Long Tail 3.0 can be realized even in areas where there have been no notable tourist spots until now, and tourism will be carried out more widely in rural areas, instead of the overtree-ism state in which people concentrated only on famous tourist spots. We will "promote sustainable tourism" and "create a flow of people to rural areas."



The two companies will implement these initiatives as new steps at an early stage, and by working together on medium- to long-term strategies, they will "leverage the strengths of the travel industry while working to solve local social issues." We aim to build a new solution business in the travel industry.

¦ Background and purpose of Long Tail 3.0 strategy



In Japan, inbound travel demand is starting to recover, but while overtourism is becoming a new social problem in various regions, there is also a major problem of disparity, with many regions experiencing sluggish growth in tourism demand. I am. The government has positioned themes such as ``promoting sustainable tourism'' and ``creating the flow of people to rural areas'' as social issues, and is promoting initiatives to spotlight local regions (long tails).

Long Tail 3.0 is a long tail strategy that has been used mainly around things and events, but by building it around context, it is possible to share context information that was previously limited to personal tastes and preferences. , it will be used to stimulate demand for travel to regions that have not received much attention in the past.

Through Long Tail 3.0, Jasmy and Nippon Travel will leverage Nippon Travel's strengths in the travel industry to jointly realize business development that solves local social issues as a medium- to long-term initiative.





About Jasmy Co., Ltd. https://www.jasmy.co.jp/

Jasmy Co., Ltd. is a company that develops and provides IoT platforms. When all things are connected to the internet, the "clothing, food, shelter, and movement" that are closely connected to people's lives will change dramatically. Jasmy's mission is to create and provide a platform that allows anyone to use things easily, safely, and with peace of mind. Nowadays, important data generated from our daily lives tends to be monopolized by a limited number of companies. One of the objectives of the Jasmy Platform is to restore data sovereignty to the original owner and allow individual data to be used safely and securely. For this reason, Jasmy will combine IoT with blockchain technology and create a platform that can be widely used across industries and industries based on unprecedented ideas.

Jasmy's team is comprised of members with diverse and rich experience in electronics, mechanics, communications, devices, system integrators, designers, etc., and we provide the optimal IoT platform for each customer around the world.





About Nippon Travel Co., Ltd. https://houjin.nta.co.jp/

Nippon Travel is Japan's oldest travel agency, founded in 1905. Over the years, we have deepened the ties we have built with local communities throughout the country through our travel business, and now we are working to address the issues faced by local communities, providing solutions that go beyond the boundaries of tourism, and working alongside local communities to support local communities. We are working on solving problems.

We are creating new value by leveraging DX (digital transformation) along with a company culture that is close to the feelings of people, which we have cultivated over the past 100 years by delivering attractive trips and warm hospitality to our customers. We will evolve into a "customer and local solutions company" and contribute to society as a corporate group that realizes the value our customers seek.

https://prtimes.jp/main/html/rd/p/000000058.000025296.html